See the full case study on Behance
I adore the intricate and handmade style of old beer labels.
Looking at it, you get a sense of immediacy and personality: There are real people behind both the artwork and the product, giving the beer a character that is handmade instead of mass-produced, and owner-operated instead of corporate.
Because of that, I’m always happy to see new breweries that share a similar philosophy. Munich’s Giesinger Bräu is one of these breweries: It’s modern and quickly growing, yet its origins lie in brewing experiments in the founder’s garage, and it still embraces a very personal culture.
Combining my love for vintage aesthetics with a modern brewery, I hence explored what a vintage-themed branding of Giesinger Bräu could look like.
![](https://cdn.myportfolio.com/22b0de6d-57f7-49d8-88e1-d2907feaa95e/93a687a6-104a-42f4-8e31-e72e8253e5a4_rw_1920.jpg?h=56754efa7f4d68bd8605c0b09521f97c)
![](https://cdn.myportfolio.com/22b0de6d-57f7-49d8-88e1-d2907feaa95e/e46bb406-2ef7-4e54-8f33-b97f13041f93_rw_1920.jpg?h=94181ddfc2d9cb646168af26393aef5d)
![](https://cdn.myportfolio.com/22b0de6d-57f7-49d8-88e1-d2907feaa95e/4ed11a45-c8ef-4b82-b766-4d2a05bc89f9_rw_1920.jpg?h=94244081bdd014d61db5819b44d7036b)
![](https://cdn.myportfolio.com/22b0de6d-57f7-49d8-88e1-d2907feaa95e/7258bd3a-44bd-4d17-b88d-0d69ae235194_rw_1920.png?h=62d079ea11bf8b7513946e313dbee47e)
![](https://cdn.myportfolio.com/22b0de6d-57f7-49d8-88e1-d2907feaa95e/5813bb14-2a13-4093-b470-3e3fab895743_rw_1920.jpg?h=72b06081aa55a75c28004e5c058cb2f1)
![](https://cdn.myportfolio.com/22b0de6d-57f7-49d8-88e1-d2907feaa95e/31e7e661-d6d3-49b1-acc3-2fee06b95def_rw_1920.jpg?h=078aafe9f84597f33fb358220e97e4ed)
![](https://cdn.myportfolio.com/22b0de6d-57f7-49d8-88e1-d2907feaa95e/13e61979-bbff-4244-bb33-2c3fb76d400c_rw_1920.jpg?h=bec7d3af326f24792678bb2beeeb5a20)
![](https://cdn.myportfolio.com/22b0de6d-57f7-49d8-88e1-d2907feaa95e/a5843222-1a0f-4c01-abef-b70d24e1059d_rw_1920.jpg?h=131dbf63856a77fce2d138951c8fcd68)