I adore the intricate and handmade style of old beer labels.
Looking at it, you get a sense of immediacy and personality: There are real people behind both the artwork and the product, giving the beer a character that is handmade instead of mass-produced, and owner-operated instead of corporate.
Because of that, I’m always happy to see new breweries that share a similar philosophy. Munich’s Giesinger Bräu is one of these breweries: It’s modern and quickly growing, yet its origins lie in brewing experiments in the founder’s garage, and it still embraces a very personal culture.
Combining my love for vintage aesthetics with a modern brewery, I hence explored what a vintage-themed branding of Giesinger Bräu could look like.